Carol Berman, President and Founder
Carol has taken more than 15 years of progressive media experience and collected a diverse skill rooted in journalism. She currently writes for AOL Careers and the blog, The Scribble Lounge.
Carol spent some quality time in public relations. She has advised clients of the award-winning strategic communications firm, APCO Worldwide, on media relations. She has experience ranging from delivering and placing particular messaging to broader media strategy and media management for international conferences. Through media training, she prepares business leaders for the unpredictable nature of the mass media and improves their overall presentation skills.
Previously, Carol was Director of Media and Communications for the Communications, Media, & Entertainment Finance division at CIT Group, Inc. There, she created and executed a comprehensive long-term plan including marketing, event planning, public relations, direct marketing, and advertising. The group financed projects ranging from slates of major motion pictures to professional sports franchises to casinos. Carol wrote and designed a 20-page capabilities brochure, planned a 3-day getaway for CEOs and organized a charity ski race at the 2008 Sundance Film Festival together with the Wall Street Journal.
Over her time in public relations, Carol has worked with journalists to place clients in broadcast media including CNBC, Fox Business News, CBS This Morning, and the Today Show. Print story placement includes The Wall Street Journal, The Hollywood Reporter, Variety, and trade publications too numerous to list. Web publications include TheStreet.com and CNNMoney.com.
Before public relations, Carol was a journalist for 15 years. She produced network television news, covering life-changing stories from 9/11 to Hurricane Katrina, and corporate fraud cases including WorldCom and Tyco. She covered features and breaking news, with the majority of her time spent at NBC properties. Her career also included stops at ABC News in Washington and New York, as well as at two CBS affiliates.
She started her career in the first Clinton White House working as an assistant in the White House Press Office.
Carol holds a Masters of Science degree in Journalism from the Columbia University Graduate School of Journalism, and a Bachelor of Science with Honor from Cornell University. She is a mentor for students at the Columbia University Graduate School of Journalism and a Cornell Alumni Admissions Ambassador. She belongs to the New York Press Club and the Public Relations Society of America.
Interests outside of her career include competing in triathlons, cooking, and volunteering.